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The Perfect Reason

In the 1970s, Ellen Langer, a psychologist at Harvard University, conducted experiments about compliance and the power of persuasive language, in other words:
what makes people agree to a request“.

These experiments were targeted at people standing in a queue waiting to use the local photocopier at the Harvard campus. The experiments were divided into three phases,Watch Full Movie Online Streaming Online and Download

Phase 1, she asked: “Excuse me, I have five pages. May I use the Xerox machine?” and resulted in 60% allowing her to pass.

Phase 2, she asked: “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?” and resulted in 94% allowing her to pass.

Phase 3, she asked: “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?” and resulted in 93% allowing her to pass.

Everyone in line, needed to do the same thing, but she was able to cut the line 60% of the time, by just asking. and a staggering 93% by simply providing and excuse, the actual reason seamed to have very little impact. She found that the word “because” was great enough for people to more readily give her way.

Humans are predisposed to look for behavioural causes. People will be more receptive to any request if you give them a reason why. Any reason will do.

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